March 2, 2012
Coca-Cola finds that focusing on a few select topics and applying clear baseline metrics are essential to keeping tabs on social media conversations concerning its hundreds of products in 206 countries, says Coca-Cola’s Natalie Johnson. Designating a listening “champion” in various departments helps generate buy-in across the company, she adds. via How Coca-Cola monitors social [...]
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December 28, 2011
The essence of conversion content marketing, taking lessons from content marketing and applying them in conversion optimization, and vice versa— is that content is king. The call-to-action, which is often glorified in conversion circles, is certainly important via A Successful Example Of Conversion Content Marketing.
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