springkeeper online marketing — online marketing strategies - SEO, SEM, PPC, email

A Successful Example Of Conversion Content Marketing

by Scott on December 28, 2011

The essence of conversion content marketing, taking lessons from content marketing and applying them in conversion optimization, and vice versa— is that content is king. The call-to-action, which is often glorified in conversion circles, is certainly important

via A Successful Example Of Conversion Content Marketing.

10 Crimes A Web Designer Can Do For Call-to-Action Pages

by Scott on December 27, 2011

Call-to-action pages are dedicated to prompt visitors to take a desired action, whether an opt-in, a sale or any type of click that brings a user one step closer to a company’s goal. Basically, any website can be classified as a call to action page because virtually every person who creates a website has a specific action he/she wants a visitor to take.

Most websites commit at least one of the top crimes listed below. Do you agree with the choices?

10 Crimes A Web Designer Can Do For Call-to-Action Pages.

Wealthy Americans are shopping for a range of goods online, says survey

January 8, 2010

61% of Americans in households that earn more than $100,000 have visited an online retail site in the past 30 days, according to the American Association of Advertising Agencies’ 2009 Mendelsohn Affluent Survey. That percentage jumps to 63% for those in households that earn more than $250,000. via Wealthy Americans are shopping for a range [...]

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Entrepreneurs ‘Tweet’ Through Crises

September 22, 2009

Social Media isn’t all about buzzwords and making sure your company is in on the latest online trend. In this article from the Wall Street Journal, several small companies detail how Twitter helped them deal with challenges such their website getting hacked, crashing after a national news story, and others. Of course management has to [...]

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Social networking success: 116-year-old business grows through blog, Twitter, Facebook

August 10, 2009

A fencing company in Massachusetts saw an 850% increase in business leads after starting a blog. If they can do it, you can learn how, too. Business finds success through social networking | NECN.

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Google AdWords can be a win or a wash for small businesses

June 15, 2009

For the next six months, Liu increased her AdWords spending to more than $25,000 a month, twice its previous level. She bought more search result keywords, such as “tea party favors” and “Las Vegas wedding favors.” The outcome: Beau-coup’s sales via AdWords doubled in the same period, while the amount Liu pays to bring each [...]

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Riskiest Search Terms

June 9, 2009

From McAfee: think MySpace, make money, and lyrics. Via Russian Roulette: McAfee Details Web’s Riskiest Search Terms.

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The vendor-client relationship, on video

May 29, 2009

The Vendor-Client Relationship, a great Friday clip after a week of pitches.

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85 Reasons Why Website Designers/Developers Keep SEOs in Business

May 21, 2009

85 Reasons Why Website Designers/Developers Keep SEOs in Business.

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Customer Service – Why Circuit City Failed, and Why B&H Thrives

May 19, 2009

Focus less on profit-making and more on pleasing your customers, and they will reward you with loyalty. Why Circuit City Failed, and Why B&H Thrives | from Inc magazine.

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Businesses small and large are finding customers via Google

May 6, 2009

Bananas at Large, a music store in San Rafael, California, isn’t advertising in the local paper or the yellow pages. Instead, Sharp says, someone looking for a guitar is more likely to go online and use Google. “It’s the new yellow pages,” he explains. via Good Times For Google Advertising : NPR.

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5 Reasons Why Search Rankings Are A Poor Measure Of Success

April 23, 2009

Great advice on why search engine rankings don’t always equal business success. Tell your CEO you are trying to target customers, not everyone. 5 Reasons Why Rankings Are A Poor Measure Of Success.

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Best Places for Business: Raleigh first, Durham third in U.S.

March 30, 2009

In its annual Best Places for Business and Careers rankings, Forbes said no metro area in the U.S. can compare to Raleigh. It was the third year in a row that Raleigh topped the list. Durham took third, so the Research Triangle area (the metro area is now called “Raleigh-Cary” by the US Census) took [...]

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North Carolina second nationally for business climate, CEOs say

March 19, 2009

North Carolina is second in the U.S. for business climates, according to a new survey from Chief Executive magazine. via Carolinas, Georgia in top 10 for business climate, CEOs say :: WRAL.com.

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Internet Marketing Research Blog Brought To You By Marketing Experiments

March 6, 2009

Internet Marketing Research Blog Brought To You By Marketing Experiments.

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Give SEO Time! – Search Engine Watch (SEW)

March 2, 2009

For a new Web site trying to compete in one of the most competitive areas of SEO, the answer for “how long” might be two years, or more. via Give SEO Time! – Search Engine Watch (SEW).

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Teaching Executives the Value of Search Engine Optimization

February 23, 2009

Internet and search engine marketing is not a fad or a short term project; it is a cultural business evolution! via SEO Newsletter – FEATURE: Wondering About the Value of Search Engine Optimization?.

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Local Marketing through Google – Get it Now

February 19, 2009

Search Marketing Standard Blog | Your Local Business SEM Market Just Got Hotter .

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Small Businesses Not Satisfied with Web Presence

February 19, 2009

Small Businesses Not Satisfied with Web Presence Though less than half of small businesses do have a website, the ones that do are not necessarily seeking to get traffic to it, and are not happy overall with their online marketing. Among those small businesses that have a website: 51% believe both the quality and ability [...]

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