How Coca-Cola monitors social media

by Scott on March 2, 2012

Coca-Cola finds that focusing on a few select topics and applying clear baseline metrics are essential to keeping tabs on social media conversations concerning its hundreds of products in 206 countries, says Coca-Cola’s Natalie Johnson. Designating a listening “champion” in various departments helps generate buy-in across the company, she adds. via

How Coca-Cola monitors social media.

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