Entrepreneurs ‘Tweet’ Through Crises

by Scott on September 22, 2009

Social Media isn’t all about buzzwords and making sure your company is in on the latest online trend.  In this article from the Wall Street Journal, several small companies detail how Twitter helped them deal with challenges such their website getting hacked, crashing after a national news story, and others.  Of course management has to be willing to talk directly to customers, but that is another challenge to overcome.  Entrepreneurs ‘Tweet’ Through Crises – WSJ.com.

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