For the next six months, Liu increased her AdWords spending to more than $25,000 a month, twice its previous level. She bought more search result keywords, such as “tea party favors” and “Las Vegas wedding favors.”
The outcome: Beau-coup’s sales via AdWords doubled in the same period, while the amount Liu pays to bring each customer to the site has dropped by 20%. The company’s overall growth was around 50%. Google, says Liu, is the main reason for the growth. “It’s the only marketing channel we’re putting more money into,” she explains.
via Google AdWords can be a win or a wash for small businesses – May. 6, 2009 .
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