Small Businesses Not Satisfied with Web Presence
Though less than half of small businesses do have a website, the ones that do are not necessarily seeking to get traffic to it, and are not happy overall with their online marketing. Among those small businesses that have a website:
51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor.”
30% of business owners feel that they typically do a better job of marketing than a close competitor.
78% believe they advertise in the same places as their competitors.
Only 7% of small business owners say their primary marketing goal is to get more visitors to their website.
61% spend less than three hours a week marketing their website.
99% of small business owners are directly involved in the marketing.
65% believe it is very important to know where their customers come from.
Only 9% are satisfied with their online marketing efforts.
78% of small business owners dedicate 10% or less of their budget to marketing. Of those, half spend less than 10% of their marketing budget on internet advertising, while 30% do no Internet advertising.
via ‘Great Divide’ Separates Small Biz, Online Consumers.
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